Resume

Marketing Manager

August 2022 – Present

Leadership in Strategic Marketing Initiatives: Spearheaded the development and execution of comprehensive marketing strategies, aligning the team with WR's overarching business goals and fostering a culture of innovation. Led the creative direction of marketing assets and proposals, resulting in over $50M+ in revenue (YoY) and increased clarity in brand messaging and customer satisfaction.

Drive Brand + Market Growth: Enhanced brand recognition and customer engagement through the creation of impactful marketing campaigns and digital strategies. Managed projects from initiation to completion, meeting deadlines, managing budgets, and coordinating with cross-functional teams. Successfully completed a year-long Leadership Development Cohort, focusing on communication, decision-making, and conflict resolution.

Empowering Cross-Functional Collaboration: Championed the strengthening of interdepartmental relationships, ensuring marketing efforts were integrated with company-wide objectives. Led and developed a team of marketing professionals, fostering a positive team culture and mentoring team members. Implemented leadership learnings in real-world scenarios, resulting in increased team engagement and performance.

Lead Community + Team Engagement: Promoted company values and culture, both internally and within the broader community, as a driving force in community engagement and employee development. Led initiatives that amplified brand engagement and cultivated a positive and inclusive working environment.